GreenVille is a food truck which offer fresh juice, smoothie, salad and sandwich.
We want to bring a quick and tasty option to the people looking for healthy alternative.

The primary audience is a person who wants a healthy diet but
doesn’t have enough time to cook because of their busy schedule.

We want our customer/ target audience think about we are supporting local product.
Also, we want customer/ target audience can talk/recommend with people who also want a healthier diet in their life.

Therefore, I came up to the controlling  idea “Lack of Time doesn’t mean Fast Food”